Beauty Tip: Concealer

I’ve been asked a great deal lately about concealer and how to keep it from settling into fine lines and wrinkles. I have a sneaking suspicion that we have all succumbed to concealers that claim to be crease-resistant, which they never are. Our faces naturally move throughout the day (unless you’re Joan Rivers) and our makeup moves with it, causing creasing and shifting in products we applied. There are, however, ways to minimize the alteration in appearance of the products we put on.

As far as concealer goes, my number one tip has to do with eyeshadow primer. Most brands, both drugstore and high-end, have come out with many different eyeshadow primers in many different formulas. Depending on your skin type, you may favor one primer’s texture over another.

My primer of choice is Urban Decay’s Eyeshadow Primer Potion. I like this particular product because it provides a smooth base for eyeshadow to cling to, which increases its longevity. While the primer allows the eyeshadow to stick, it also allows for it to blend easily which not all primers do. The same concept applies to concealer. There are many primers on the market, though, and a very affordable one is put out by Palladio which can be found at Ulta, Sally Beauty Supply and select Bed Bath and Beyond stores.

Before beginning, always make sure the fragile skin under your eyes is well moisturized, but don’t use too much product or anything you put on top of it will appear cakey and unnatural. When applying your primer, don’t limit your canvas to just your eyelid. Instead, carry it down under your eye and into the inner corner where you see any darkness. Blend it in with the warmth of your finger tips and let it set for a minute, then apply your corrector and concealer as you normally would. After they are blended tear a tissue in half and use one sheet to gently blot the under eye area. This will remove any excess oil while leaving the pigment. An oily finish under the eye attracts light which brings attention to anything you’re trying to conceal, while mattifying the area does the opposite. It avoids catching the light and helps to direct attention elsewhere on the face.

Finish by setting everything with a minimal amount of powder using a fluffy blending brush rather than a sponge. These steps will noticeably increase the wear of your concealer and keep it looking fresh and flawless all day.


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